ABOUT THE SALON

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Andiamo! Salon owner, Josephine Conigliaro Baxter, is no stranger to creating great hair for her clients. She’s been in the beauty business since 1998. Born and raised on the island of Sicily until she was fourteen years old, her family moved to New York in 1989 where her parents and three brothers started in the restaurant business. Having come from a strong Italian family to a new country, Josephine ‘s work ethic has always been a lifelong dedication.

In 1997, Josephine decided to enroll in beauty school. Growing up as a little girl, her mother’s family were hairdressers and owned beauty salons. She loved to go the salon with her mom. She dreamed of being a hairdresser when she grew up. While attending school, Jo worked part-time and on weekends at her friend’s salon. After finishing cosmetology school in 1998, she learned so much from her work experience and from her amazing mentors, particularly, Joe and John, and she is beyond thankful.

In 2007, Josephine moved from New York to Vero Beach with her husband, William, along with their one-year-old baby boy. Building her clientele from 2007 to the summer of 2021 working at a local beachside salon for all these years, Josephine decided it was time to branch out, opening her very own Avanti Salon, located in the Pelican Plaza next to Village Beach Market. As scary as it was, she is so happy she did it. Her husband, son and her wonderful clients have been her biggest and best supporters through this entire process.

Avanti Salon offers European luxury beauty brands like Goldwell and exclusively Kérastase. The salon has an extensive color bar from pastel hues to natural tones, where their highly experienced technicians can customize almost any hair color. Add a fresh cut and style, and you’re ready to go! Josephine’s salon manager and right-hand gal, Nancy Macias, is like her sister and her best friend. Nancy and William help keep Josephine balanced.

As Seen In Portfolio-Vero Beach

Written by Penny Tranchilla

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